Question 1

How do I create a new marketing campaign from scratch in Marketing Studio?

Accepted Answer

To create a new campaign from scratch, click on Create a campaign in the top right corner. You will then need to provide your objective, audience, and any additional context. You can use the Help me formulate a request suggestion for AI assistance, add supplementary images or documents, and click Create a campaign to let Marketing Studio automatically generate suggested assets. The AI will then generate the initial set of resources based on the information you provided to help you get started quickly.

Question 2

How do I clone (duplicate) an existing campaign in Marketing Studio?

Accepted Answer

To clone an existing campaign, select the option to clone an existing campaign on the main page. Choose the specific campaign you want to duplicate from the dropdown menu. Then, check the boxes next to the elements you wish to clone, click on the Elements dropdown to select specific assets, and finally click the Clone button to duplicate the campaign. This process allows you to easily replicate previous successful campaigns and modify them as needed.

Question 3

How does the Canvas view work in Marketing Studio for visual campaign planning?

Accepted Answer

The Canvas view acts as a digital whiteboard for team collaboration. You can drag content types from the sidebar into your workspace to add them to the campaign and connect resource cards to show sequential order. You can generate content with AI, create new assets, link existing ones, add comments, and work with your team in real-time. Clicking on a resource allows you to edit, create a note, clone, assign an owner, or delete it from the campaign. This visual approach makes it easy to map out the structure and flow of your entire campaign.

Question 4

How do I update campaign settings and campaign brief in Marketing Studio?

Accepted Answer

You can access campaign settings via the Settings icon to update properties, UTM tracking, users and teams, and canvas preferences. To update your campaign brief at any time, use the clipboard icon. These tools allow you to maintain and adjust the configuration and details of your campaign as needed. Keeping your settings and brief up to date ensures that your team always has the most accurate information for campaign execution.

Question 5

What can I do in the Dashboard view of Marketing Studio to track campaign resources?

Accepted Answer

In the Dashboard view, you can manage your campaigns and see your resources at different stages of production. By clicking on the three dots of any resource card, you can perform various actions. These actions include regenerating content, creating a sticky note, or assigning an owner to the resource. This view provides a clear overview of where each asset stands in the production pipeline.

Question 6

What are the different views available for managing a campaign in Marketing Studio (canvas, calendar, dashboard, table)?

Accepted Answer

Marketing Studio offers four different views to manage your campaign, accessible via icons in the top bar. The Canvas view is for visual planning, the Calendar view is for timeline management, the Dashboard view shows the different stages of assets, and the Table view provides detailed lists. Each view is designed to meet different planning needs and can be switched between at any time. This flexibility allows you to manage your campaign in the way that best suits your workflow.

Question 7

How do I use the Calendar view in Marketing Studio to schedule campaign resources?

Accepted Answer

The Calendar view allows you to manage your campaign on a timeline. You can use the dropdown menu to view upcoming publication or due dates. To assign due dates to campaign resources, click the plus button on the left panel, select the resource, and drag it to the desired due date on the calendar. This visual timeline management ensures that all assets are scheduled appropriately for your campaign launch.

Question 8

What information is displayed in the Table view of Marketing Studio?

Accepted Answer

The Table view displays detailed properties of your campaign resources in a list format. It shows information such as the resource name, the assigned user, comments, deadlines, resource type, and the creation date. This structured layout makes it easy to track and organize all the moving parts of your campaign. It is particularly useful for users who prefer a spreadsheet-like view of their campaign data.

Question 9

How do I view campaign performance and manage existing campaigns in Marketing Studio?

Accepted Answer

After creating a campaign, you can view its performance by clicking the Performance icon in the top right corner. This feature helps you understand the effectiveness of your campaign. Additionally, from the Marketing Studio dashboard, you can click the Manage tab to manage your campaigns by adding filters, creating custom views, cloning, and deleting campaigns. The Manage tab provides a comprehensive overview to help you organize and maintain all of your campaigns in one place.

Question 10

What is Marketing Studio and how does it help with campaign management?

Accepted Answer

Marketing Studio is an AI-powered workspace designed to help teams plan, manage, and launch multi-channel campaigns quickly without switching between different tools. It acts as a command center where you can handle every aspect of your campaign, from ideation and planning to execution and performance measurement. The platform provides a collaborative canvas where AI assists in generating assets, structuring campaigns based on objectives, and managing everything in real-time from a single location. This unified workspace allows teams to collaborate seamlessly and avoid the need to constantly change tools during the campaign process.

Question 11

How do I access Marketing Studio to start managing campaigns?

Accepted Answer

To access Marketing Studio, you need to navigate to the Marketing section and then select Marketing Studio. On this page, you will be presented with options to create new campaigns, clone existing ones, view recent campaigns, or use a suggested template. This central hub serves as your starting point for all campaign management activities. From here, you can easily navigate through the various tools and features available to build and track your marketing efforts.

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Comment planifier, créer et mesurer des campagnes dans Marketing Studio

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